We are a collective partnership.


Our mission is to become the trusted counsel to Founders and to pursue their bold ideas with them.

We’ve purposefully built a smaller fund. This allows for conscious engagement at a company’s most nascent stage.

We invest in people not themes. Founders see the future before investors. We are devoted to "purpose built" Founders – those with bold ideas and singular focus.

We commit to Founders early. We will invest despite the absence of data or social proof. True seed stage investors demonstrate leadership with funding commitments and we are proudly the first institutional investor behind the majority of Founders we've backed.



Kent Goldman

Kent Goldman is the Founder of Upside Partnership, a seed-stage investment firm. Kent has partnered with Founders since seed investing became a category. He has had the opportunity to work alongside people who have created more than 200 companies. In 2015, he was named to the Midas Brink List.

Prior to forming Upside Partnership in 2014, Kent was a Partner at seed investment pioneer First Round Capital. While there he led investments in companies including Airware, Hotel Tonight, and MemSQL. He also served on the board of Mashery (acquired by Intel).

Earlier in his career, Kent was a member of Yahoo!’s corporate development team and also led business strategy for Yahoo! products generating $1 billion in annual revenue.

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Christina Kelly

Christina has experienced company building from both startup and investor perspectives. In addition to overseeing management of firm infrastructure and finances, Christina focuses on creating resources and infrastructure to connect the Founders that make up our partnership.

Christina's interest in the venture world was ignited at First Round Capital, where she built out the operations team from the ground up. During her time there, she worked with the investment team to find and research new opportunities, markets and the best ways to provide entrepreneurial support. Her role there cultivated a deep empathy for the founder experience.

Prior to joining the seed investment community, Christina was an early employee at Readyforce. While there she took on client services, communications, marketing and recruiting.

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